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Come home, Biscuit.
It was a little after nine-thirty on a Tuesday night when Dana went to take out the trash and noticed that the side gate wasn't latched, open just enough for a twelve-year-old dog who doesn't hear so well anymore to nose his way through without anyone noticing.
She told herself he was probably just in the yard somewhere, sniffing around the way he does, but his leash was still hanging by the door and the yard was empty, and that's when her stomach dropped. She grabbed her phone and started walking the block with the flashlight on, calling his name even though she knew he probably couldn't hear her, looking under parked cars and down every driveway, thinking about the buses on the avenue and how much he hates them.
An hour went by like that, the longest hour she could remember, and then her phone rang with a number she didn't recognize. A woman's voice said, "Hi, I'm so sorry to call this late, but I think I have your dog. He's fine. He was just sitting outside the laundromat on 38th Street, and when I tapped the tag on his collar your number came right up."
Dana doesn't really remember what she said back. What she remembers is running the three blocks in her house slippers, and the way Biscuit wagged his whole back end when he saw her, as if he'd been the one out there looking for her the whole time.
That phone call is the reason this tag exists.
How it works
You clip the tag onto your pet's collar, and that's really all you have to do. If they ever slip out, whoever finds them can tap the tag with their phone, and your pet's page opens right up with their name, their photo, and a button to call or text you, so the stranger who found your dog can be talking to you in a matter of seconds. Nobody needs to download an app, and there's no battery to keep charged.
It stays up to date, even when your life changes
Engraved tags only work as long as the information on them is right, and most of us have had the experience of moving or changing phone numbers and realizing months later that the tag on the collar still has the old one. With this tag, you update your information from your phone whenever something changes, and the tag on your pet's collar never has to come off.
You decide what a finder sees
At the very least, there's their name, their photo, and your call and text buttons. You can also add the kinds of things a stranger would want to know if they're holding your pet, like a medication they need twice a day, that loud noises scare them, or that they're friendly and will absolutely beg for treats.
Pick a color: clear, pink, gold or green. They're small and light enough for cats and little dogs, and each one comes ready to clip on.
1 tag $17 · 2 tags $29 · 3 tags $39 · Free US shipping
Questions people ask
Is it a GPS tracker?
It isn't, and it doesn't follow your pet around. What it does is make sure the person who finds your pet can reach you right away, and because there's no GPS inside, there's nothing to charge and no subscription to pay for.
Is there a monthly fee?
No. You buy the tag once and it's yours for as long as your pet wears it.
Does the person who finds my pet need an app?
No. Most phones read the tag with a simple tap, the same way people pay at a register.
Would it make a good gift?
For anyone who treats their animal like family, it makes a thoughtful one, and it arrives ready to go on the collar the same day.
They're the one waiting by the door when you get home, every single time, so make sure that if they ever wander off, they have a way back to you.